The article investigates a growing online marketplace where users can commission custom, non-consensual AI-generated deepfake videos and images of real women, often public figures or social media users. It details how these platforms operate, with customers providing source photos and specific requests, while creators use AI tools to generate explicit content. The report highlights the significant legal and ethical gray areas, as the practice exploits loopholes in platform policies and current legislation. Victims face severe emotional distress and reputational harm with limited recourse, while the platforms and creators profit from the demand. The piece examines the technological ease, the challenge of moderation, and the ongoing debate about regulating synthetic media. Read the full article at: https://www.technologyreview.com/2026/01/30/1131945/inside-the-marketplace-powering-bespoke-ai-deepfakes-of-real-women/