The article investigates a burgeoning online marketplace where customers can commission and purchase custom AI-generated deepfake videos and images of real women, often without their knowledge or consent. It details how these platforms operate, using social media photos as source material to create explicit or intimate content for a fee. The report highlights the significant legal and ethical gray areas, as current laws in many jurisdictions struggle to keep pace with the technology. It also explores the profound psychological and professional harm experienced by the women whose likenesses are stolen and commodified in this way. For the full investigation, visit https://www.technologyreview.com/2026/01/30/1131945/inside-the-marketplace-powering-bespoke-ai-deepfakes-of-real-women/