OpenAI has decided to drop the ‘io’ branding from its upcoming AI hardware devices. The change was discovered through a recent update to the company’s website and official communications, which removed references to the ‘io’ suffix. This move suggests a strategic rebranding effort as the company prepares to launch its first consumer hardware products. The decision appears to be focused on creating a simpler, more unified brand identity for its hardware lineup, distinct from its software and API services. The specific reasons for the change and details about the forthcoming devices remain undisclosed by the company. For the full details, read the complete article at https://www.wired.com/story/openai-drops-io-branding-hardware-devices/