OpenAI has decided to drop the ‘io’ branding from its upcoming AI hardware devices, according to a recent report. The change indicates a strategic shift as the company moves closer to launching its first consumer-facing hardware products. The original ‘io’ suffix, which stands for ‘input/output,’ was seen as a technical descriptor that may not resonate with a broader consumer audience. This rebranding effort suggests OpenAI is refining its market positioning to appeal to mainstream users rather than just developers or tech enthusiasts. The company has not yet announced the new name for its hardware line or provided specific details about the products’ features or release timeline. For more details, read the full article at https://www.wired.com/story/openai-drops-io-branding-hardware-devices/