The article reports that Perplexity AI, a search engine startup, has removed all advertisements from its platform. This move is described as a significant strategic shift away from the traditional search engine business model, which relies heavily on ad revenue. The decision appears to be driven by a focus on improving the user experience and product quality, positioning Perplexity as a premium, conversational alternative to giants like Google. Analysts suggest this reflects a broader trend in AI where companies prioritize building a superior core product and user trust before monetization, potentially through subscription models rather than ads. The shift indicates Perplexity is betting that a clean, ad-free experience will be key to its long-term differentiation and success in the competitive search market. Read the full article at: https://www.wired.com/story/perplexity-ads-shift-search-google/