Google is considering integrating advertising into its Gemini AI assistant, according to a senior executive. Nick Fox, Google’s VP of ads, stated that while the company is focused on building a great user experience first, it is not ruling out the inclusion of ads in the future. The approach would likely involve making ads useful and relevant within conversational AI interactions, similar to how sponsored links appear in traditional search results. This signals Google’s intention to explore monetization pathways for its advanced AI products as they become more central to user queries. The company is currently experimenting with various formats to understand what might work best for both users and advertisers in this new context. Read the full article at: https://www.wired.com/story/google-nick-fox-advertising-search-ai-gemini/