The article details the origin story of OpenSnow, a highly accurate and popular weather forecasting service focused on mountain and snow conditions. It was founded by two passionate skiers, Joel Gratz and Andrew Murray, who were frustrated by the lack of precise, localized forecasts for their hobby. Starting as a simple blog with manually updated forecasts, their deep personal investment and niche focus on snow led them to develop proprietary forecasting models. They prioritized hyper-local data and user-friendly presentation over broad, generic forecasts. Their commitment to serving a specific community of outdoor enthusiasts, rather than chasing mass appeal, is credited as the key to their success and the app’s superior accuracy for its purpose. The full article can be read at https://www.technologyreview.com/2026/03/26/1134470/the-snow-gods-how-a-couple-of-ski-bums-built-the-internets-best-weather-app/