The article investigates the operation of a specific online marketplace where users can commission custom, non-consensual AI-generated deepfake videos and images of real women. It details how the platform functions, from the initial request and payment to the creation and delivery of the synthetic media, often using photos sourced from social media without the subjects’ knowledge or consent. The report highlights the technical ease of creating such content with current AI tools and the significant legal and ethical gray areas surrounding this practice, as existing laws struggle to keep pace with the technology. The piece also examines the platform’s community and the motivations of its users, while noting the profound psychological and reputational harm inflicted on the victims, who have little recourse. Read the full article at: https://www.technologyreview.com/2026/01/30/1131945/inside-the-marketplace-powering-bespoke-ai-deepfakes-of-real-women/