The article investigates a growing online marketplace where users can commission and purchase custom, non-consensual AI-generated deepfake videos and images of real women, often public figures or social media influencers. It details how these platforms operate, using AI models trained on scraped public photos to create explicit content. The report highlights the significant legal and ethical challenges, as current laws in many jurisdictions struggle to address this form of digital exploitation. It notes the psychological harm inflicted on victims and the difficulty of removing such content once it circulates online. The piece concludes by examining the technological and regulatory hurdles in combating these marketplaces. Read the full article at: https://www.technologyreview.com/2026/01/30/1131945/inside-the-marketplace-powering-bespoke-ai-deepfakes-of-real-women/